Has Google Penguin Update incited Negative SEO?

by Afaf Waris
(Social Media Strategist – Marketified™)

After the Pandas have sizzled the SEO world, it’s the Google Penguins who are keeping the internet marketing experts on their toes. Unlike Panda this Google Penguin update has appeared to be harsh on website rankings. Since the Penguin was focused to eradicate unethical SEO practices, thus it has literally ruined such websites who were involved in immoral SEO practices.

Despite this tedious effort by Google it is still doubtful that it will successfully implement its moral guidelines for search engine optimization. It is predicted that there are higher chances of companies to be involved in negative SEO practices in their competitive efforts to gain better SERP and improved PR. In fact this trend has already been started since companies are eager to rank better against their competitors in search results. They are practicing several techniques to damage the online reputation of their competitors such as giving bad comments or reviews for competitor’s websites/ products, posting bad or unnatural links to competitor’s sites, in order to get themselves in top ranks.

Unfortunately Google algorithms are only capable of evaluating a site on the basis of quality and quantity of back links and the credibility of content of the site. No particular tool has been introduced by Google till now to keep an eye on negative SEO. Google algorithms are unable to identify the spammers who are deliberately vaccinating your site with bad links to bring your site down the ranking ladder. Therefore it is webmaster that needs to be alert of all the prevailing threats in the market and needs to track of all the SEO activities going on and off the site.

Back link building is one of the major factors used by Google to assess a website’s performance in search results. However with the inception of negative SEO, this tool is no longer feasible since many companies are posting low quality back links to their competitor’s sites. This practice is mostly common among small to medium firms who have low marketing budgets hence they adopt alternate ways to deal with competition. On the other hand the big companies with strong financial portfolio can easily get rid of negative SEO since they can afford to take legal action or use strong analytics to deal with spammers.

Above all it is Google which has to develop some refinement tool to target negative SEO. Google needs to review its rewarding system and should not base its website evaluation process on link building as a major factor. It should also improve its SERP process since it is much easier with negative SEO techniques to immorally gain better PR and SERP. Google soon needs to realize that ignoring this practice can negatively impact its search quality.

SEO becomes critical as Panda 3.3 roars

Google Panda 3.3 Updateby Muhammad Imran Khan
(Senior Manager Projects Marketified™)

When more than a year ago Google came up with the idea of Panda update in its search engine rankings algorithm, the industry took it by surprise, especially the ones who were relying heavily on organic traffic. We saw decline of big web portals like E-Zine Articles and others. SEO experts termed Panda as “link building killer”. Now as Google has launched Panda update 3.3, things have become more serious. Only those who can tackle Panda Update 3.3 well will succeed while others will fail and will face organic traffic issues.

Apart from Panda update, according to Google’s official blog, 40 key changes were made in Google search system. This has really changed the way web searches will be made in future and the way websites appear against those search queries.

You are a Panda victim if..

You are a Panda 3.3 victim if you see the following message inside your Google Webmaster Tools account:

“We’ve detected that some of your site’s pages may be using techniques that are outside Google’s Webmaster Guidelines.

Specifically, look for possibly artificial or unnatural links pointing to your site that could be intended to manipulate PageRank. Examples of unnatural linking could include buying links to pass PageRank or participating in link schemes.

We encourage you to make changes to your site so that it meets our quality guidelines. Once you’ve made these changes, please submit your site for reconsideration in Google’s search results.

If you find unnatural links to your site that you are unable to control or remove, please provide the details in your reconsideration request.

If you have any questions about how to resolve this issue, please see our Webmaster Help Forum for support.

Sincerely,

Google Search Quality Team”

Stop the Link Spam, Go for White Hat SEO!

My advice to you will be to stop doing any link building spam if you are doing. Only follow white hat SEO techniques. Get quality links that are genuine be it high quality press releases, articles, blog posts or referral links from high PR websites.

Is it time to say goodbye to forum signature links, blog comment links and other forms of link spam. If you won’t, you will face the music and Panad 3.3 will not forgive you.

If you need further advice and consultancy regarding SEO, please contact Marketified.