Devising Social Media Strategy, enhancing its impact

Social Media Marketing Strategy - Devising Social Media Strategy

by Muhammad Imran Khan
(Senior Manager Projects – Marketified™)

While helping a great deal in driving traffic to a website social media marketing is also very helpful for branding of products, businesses, services etc and cannot be ignored as one of the most effective marketing and promotional tool. Social Media can be used in a number of ways especially when you want to drive the desired traffic, which can be a tremendous advantage for your business either its small or big. Most of the flourishing companies these days are looking for social media marketing as an important element of their marketing strategy. This not only enables them to get much needed traffic but they are also making brand awareness and branding through this way.

Though there are many tips which can be used to make social media a traffic generating medium while one of the recommended tips of driving traffic using social media is to clearly express oneself regarding their business and intention. This will not only get people to take notice of your business but will also push them to visit your site to learn more. Be careful to portray yourself as a professional, and come off as offering superior products or services while at the same time maintaining a personal relationship with your target audience.

A second way to use social media to the advantage of your business is to remain committed to your page. You need to ensure daily page visits with frequent updates as required. Always keep the line of communication with your fans or clients open, and answer all their queries that they might have.

Additionally, it is important to amalgamate social media in your branding procedure, while portraying a professional business reflection. Whereas devising social media strategy you should be cognizant of the fact that your social media contour is evaluated by the people on the factors of your proficiency and brand image, thus a well calculated effort should be put in selecting appropriate social medium. Your brand should convey professionalism and trust to your target audience.

Face book is considered to be one of the most influential social media tools that can be utilized as major part of social media strategy. Have you been struggling with traffic on Face book, lack of conversion rates, low brand awareness? According to a recent research, there are three important things which need to be considered to ensure rising fan following and consistent engagement of fans to your Face book page.

Below are some very useful tips especially for Facebook timeline’s exclusive features which helps you turning your Facebook page into an engaging utility.

Cover Photo – Ideal size should be (851 x 315)
You can create a descriptive and eye-catching visual for your company with the help of Facebook timeline’s cover photo. This feature also allows you to change the image sporadically to match with your campaigns or brands. Try to keep it clearer, crispy and relevant. While keep in mind that Facebook policy won’t allow you to use any call-to-action or phone numbers in this area.

Profile Image – Ideal size should be (180 x 180)
You can place the logo of your company or brand since this image is used to represent this type of info in a clear, crispy way. This is a better place to show any URL if you want which can guide visitors to dig deeper and get all info from your product/company page.

Feature Tabs – Ideal size should be (111 x 74)
First large tab image to the right of about is automatically sets as your photo album by Timeline. Apart from this there are three more opportunities for you to highlight three more visible custom tab images which you can then link to the custom tabs that can be created. Moreover additional tabs can also be seen by clicking drop down arrow on extreme right.

Best utilization of large tab images:

  • Try to make them more & more eye-catching
  • Be clearer, wiser and concise, “Enter & Win!” is far better than “Click this tab to enter in our Contest or lucky draw or what so ever.”
  • Try to assign relevant names to your created tabs.
  • Try to drive traffic steadfastly to tab’s url having a Like check which will help you building and growing your fans.

Though there might be many other tips which can be used and are really helpful as far as social media especially Facebook is concerned. I would highly appreciate if you can share them with us using your right of comments below!

Has Google Penguin Update incited Negative SEO?

by Afaf Waris
(Social Media Strategist – Marketified™)

After the Pandas have sizzled the SEO world, it’s the Google Penguins who are keeping the internet marketing experts on their toes. Unlike Panda this Google Penguin update has appeared to be harsh on website rankings. Since the Penguin was focused to eradicate unethical SEO practices, thus it has literally ruined such websites who were involved in immoral SEO practices.

Despite this tedious effort by Google it is still doubtful that it will successfully implement its moral guidelines for search engine optimization. It is predicted that there are higher chances of companies to be involved in negative SEO practices in their competitive efforts to gain better SERP and improved PR. In fact this trend has already been started since companies are eager to rank better against their competitors in search results. They are practicing several techniques to damage the online reputation of their competitors such as giving bad comments or reviews for competitor’s websites/ products, posting bad or unnatural links to competitor’s sites, in order to get themselves in top ranks.

Unfortunately Google algorithms are only capable of evaluating a site on the basis of quality and quantity of back links and the credibility of content of the site. No particular tool has been introduced by Google till now to keep an eye on negative SEO. Google algorithms are unable to identify the spammers who are deliberately vaccinating your site with bad links to bring your site down the ranking ladder. Therefore it is webmaster that needs to be alert of all the prevailing threats in the market and needs to track of all the SEO activities going on and off the site.

Back link building is one of the major factors used by Google to assess a website’s performance in search results. However with the inception of negative SEO, this tool is no longer feasible since many companies are posting low quality back links to their competitor’s sites. This practice is mostly common among small to medium firms who have low marketing budgets hence they adopt alternate ways to deal with competition. On the other hand the big companies with strong financial portfolio can easily get rid of negative SEO since they can afford to take legal action or use strong analytics to deal with spammers.

Above all it is Google which has to develop some refinement tool to target negative SEO. Google needs to review its rewarding system and should not base its website evaluation process on link building as a major factor. It should also improve its SERP process since it is much easier with negative SEO techniques to immorally gain better PR and SERP. Google soon needs to realize that ignoring this practice can negatively impact its search quality.

Channel Construcion USA selects Marketified™

Channel Construction USANew York based  construction company “Channel Construction Corporation” chooses Marketified™ for its growing internet marketing and social media marketing requirements.

Channel Construction is already doing great business in Manhattan and other areas of New York but the company wanted to go to the next level and foster its business through Internet. The company required higher search engine rankings and better visibility on the social media in addition to improving website’s conversion rate.

Channel Construction has now chosen Marketified™ to give their online business a boost through proven internet marketing strategies. Imran Khan, Senior Manager Projects (Digital Media) while commenting on the new project said “Channel Construction is a great company to work with. They have strengths in the construction business that not many people know about in New York. We are now making sure that people looking for construction services in New York come to know about Channel Construction as well.”

“We value our customers and make sure they don’t just get satisfied but refer us to others as well”, he said.

Marketified™ is helping businesses succeed through innovative means including internet marketing. For more information, please visit: http://www.Marketified.com

SEO becomes critical as Panda 3.3 roars

Google Panda 3.3 Updateby Muhammad Imran Khan
(Senior Manager Projects Marketified™)

When more than a year ago Google came up with the idea of Panda update in its search engine rankings algorithm, the industry took it by surprise, especially the ones who were relying heavily on organic traffic. We saw decline of big web portals like E-Zine Articles and others. SEO experts termed Panda as “link building killer”. Now as Google has launched Panda update 3.3, things have become more serious. Only those who can tackle Panda Update 3.3 well will succeed while others will fail and will face organic traffic issues.

Apart from Panda update, according to Google’s official blog, 40 key changes were made in Google search system. This has really changed the way web searches will be made in future and the way websites appear against those search queries.

You are a Panda victim if..

You are a Panda 3.3 victim if you see the following message inside your Google Webmaster Tools account:

“We’ve detected that some of your site’s pages may be using techniques that are outside Google’s Webmaster Guidelines.

Specifically, look for possibly artificial or unnatural links pointing to your site that could be intended to manipulate PageRank. Examples of unnatural linking could include buying links to pass PageRank or participating in link schemes.

We encourage you to make changes to your site so that it meets our quality guidelines. Once you’ve made these changes, please submit your site for reconsideration in Google’s search results.

If you find unnatural links to your site that you are unable to control or remove, please provide the details in your reconsideration request.

If you have any questions about how to resolve this issue, please see our Webmaster Help Forum for support.

Sincerely,

Google Search Quality Team”

Stop the Link Spam, Go for White Hat SEO!

My advice to you will be to stop doing any link building spam if you are doing. Only follow white hat SEO techniques. Get quality links that are genuine be it high quality press releases, articles, blog posts or referral links from high PR websites.

Is it time to say goodbye to forum signature links, blog comment links and other forms of link spam. If you won’t, you will face the music and Panad 3.3 will not forgive you.

If you need further advice and consultancy regarding SEO, please contact Marketified.

Webinar on “What, Why & How of 360 Degree Internet Marketing”

Internet MarketingMarketified™ is organizing a webinar titled “What, Why & How of 360 Degree Internet Marketing” this Friday (April 20th).

Imran KhanAbout Webinar Presenter:

Imran is a well experienced professional and corporate trainer in the field of Internet Marketing. He holds an MBA degree with majors in Marketing and several internet marketing related certifications. He is also a researcher in Semantic Web and Web Mining and part of an upcoming Social Media Analytics project. He has remained part of big internet marketing projects and have served hundreds of clients globally. He is part of Marketified’s great team and is Senior Manager Projects (Digital Media).

To register for the webinar, please follow this link:

http://www.marketified.com/webinars/360internet-marketing.html

Nayab Labs chooses Marketified

Nayab Labs chooses Marketified

Leading medical diagnostic and health center in Islamabad, Nayab Labs, has selected Marketified for its Internet presence and internet marketing requirements.

Marketified is helping businesses succeed through innovative means including Web Designing & Development, Internet Marketing & Advertising.

For more information: http://www.Marketified.com